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The PRV Report Card: This Week’s Winners & Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to Kevin Durant of the Oklahoma City Thunder. After weeks of bad press for the National Basketball Association, attention was gratefully turned to Durant’s MVP...
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Netflix Raises Prices – and No One Freaks Out
THE PR VERDICT: “A” (PR PERFECT) for Netflix. This time they warned you – Netflix, that is. The on-demand streaming video service that scored one of the worst marketing and PR flops since the...
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Fox Network’s Low Ratings Highlighted Before Upfronts
The PR Verdict: “C” (Distinctly OK) for the Fox network (pictured: advert for Fox’s upcoming series Gotham). This week, advertisers flock to New York City for upfronts—parties, meet-and-greets with...
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Sterling Crashes and Burns in CNN Interview
THE PR VERDICT: “F” (Full Fiasco) for Donald Sterling. If ever you’re compared to the Hindenberg, it’s a safe bet to assume something went terribly, terribly wrong. That was how one CNN anchor...
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Times, Le Monde Defend Against Accusations of Sexism
THE PR VERDICT: “D” (PR Problematic) for The Times and Le Monde (pictured: Natalie Nougayrede and Jill Abramson). Last week was not a good one for women in media. Jill Abramson, executive editor of the...
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The PRV Report Card: This Week’s Winners and Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to Brian Williams of NBC Nightly News for the “get” of the decade: the first American television interview with former NSA contractor turned whistleblower Edward...
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The PRV Report Card: This Week’s Winners & Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and...
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The PRV Report Card: Special Celebrity Edition
PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva,...
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The PRV Report Card: This Week’s Winners & Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram....
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The PRV Report Card: This Week’s Winners & Losers
PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show...
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